Maine Mendoza is one of the most recognizable faces in Philippine entertainment. From the viral Dubsmash videos she made to her role as the character “Yaya Dub” in Eat Bulaga! and half of the legendary AlDub love team, Maine Mendoza is a fascinating figure who has carved out a niche that stretches well beyond comedy skits and television hosting. This article will explore Maine Mendoza net worth in 2025, which is estimated at $3 million, amassed from a combination of income from acting projects, brand endorsements, entrepreneurial endeavors, and book sales.
Her story is not just one of viral fame but also of resilience, knowledge of business, and being true to herself while riding the “wave” of the vicissitudes that come with celebrity life.
Early Life and Education
Maine Mendoza (her real name is Nicomaine Dei Capili Mendoza) was born on March 3, 1995, in Santa Maria, Bulacan, Philippines. Mendoza enjoyed middle-class but entrepreneurial status in her fine familia. Her dad (Teodoro) is an engineer and businessman, while her mom (Mary Ann) runs multiple businesses.
Mendoza attended St. Paul College of Bocaue and later went to study Culinary Arts at De La Salle–College of St. Benilde, graduating before her career in entertainment began to climb unexpectedly. At a young age, Maine had demonstrated a natural comedic timing along with a general relatability through her social media presence, which was the foundation for her rise to “stardom.”
Rise to Fame: The Dubsmash Queen
Life changed overnight for Maine when the Dubsmash videos (lip-syncing famous lines and making amusing facial expressions) went viral in 2015. Her charm and humor made her the “Dubsmash Queen.”
Shortly thereafter, Maine was asked to join GMA’s noontime show Eat Bulaga! as the nanny character “Yaya Dub” in the Kalyeserye segment. Her accidental chemistry with actor Alden Richards paved the way to AlDub, one of the most successful love teams in Philippine showbiz.
The AlDub phenomenon broke boundaries—trending worldwide on Twitter, gaining millions of fans, and transforming Maine from internet star to household name in a matter of months.
Television and Film Career
Maine transitioned from viral comedy to acting with remarkable ease. In 2015, she made her film debut in My Bebe Love: #KiligPaMore and also won Best Supporting Actress at the Metro Manila Film Festival. In 2016, Maine starred in the commercially successful Imagine You & Me with Alden Richards.
On television, she continued to host segments on Eat Bulaga! and also appeared on other GMA programs, showcasing versatility as both a comedienne and an actress capable of performing more dramatic roles. Even though AlDub remained a cornerstone of her career, Maine was able to slowly build her identity as an independent artist.
Is Maine Mendoza worth a billion pesos?
In 2019, sensational reports went viral claiming that Maine Mendoza had created a net worth of ₱1.2 billion (nearly $24 million) due to her many endorsements. Although that number spread quickly, her management team clarified on the same day it was a great exaggeration and not true.
Generally, what is accepted as a believable estimation of her wealth is $3 million—which is an incredible success for someone who began her career making short videos on social media!
Endorsements and Investments
The biggest source of Maine’s wealth has been endorsements. When AlDub peaked in popularity, she signed more than 30 endorsement deals with brands ranging from fast food to beauty products to telecoms and banking.
One of her standout moments happened in 2018 with MAC Cosmetics when it was announced that her signature lipstick shade sold out in a matter of days. She also became the proud owner of a McDonald’s franchise in Bulacan near her family’s business, and clearly, she also has a sense for business.
Maine is also reportedly involved in real estate and has invested in family-run businesses in order to control her revenue streams beyond pure entertainment.
Other Projects: Writing, Music, and Business
In 2017, she published her autobiography, Yup, I Am That Girl, which went on to become a bestseller. In addition to her TV and film work, she has released music and pursued a variety of artistic endeavors.
In addition to endorsements, Maine and her family has a variety of restaurants that will help her replace entertainment income and provide long-term financial security.
Philanthropy and Advocacy
Maine Mendoza is not only a celebrity, she is also an advocate. She has supported projects related to disaster relief, education, and children’s welfare. She embraces her platform by openly discussing her struggles with anxiety and mental health to relate to fans.
Personal Life
In 2023, Maine married actor-politician Arjo Atayde after years of dating rumors. Their marriage combined their star power in entertainment and politics and instantly created a national stir. Recent Controversy
In September 2025, Maine Mendoza came to the defense of her husband, Congressman Arjo Atayde, amid corruption allegations regarding flood control projects. In light of accusations by contractors against politicians of wrongdoing, both Maine and Arjo stated emphatically there was no truth to the claims. Maine made a post on X (Twitter) decrying the alleged knowledge of guilt in an incident that was baseless and false, asking the public to suspend judgement until facts are revealed.
Despite controversy, Maine continues to be a fierce and powerful figure.
Maine Mendoza Net Worth (2025)
Estimated Net Worth: $3 million
Main sources of income: acting, endorsements, business ventures, book sales
Notable assets: McDonald’s franchise, co-owned restaurant, real estate portfolios,
Maine Mendoza FAQ
What is Maine Mendoza’s net worth?
Maine Mendoza’s net worth is estimated at $3 million as of 2025.
How did Maine Mendoza get famous?
In 2015, her Dubsmash videos went viral that landed her the role on Eat Bulaga! as “Yaya Dub” and then the AlDub love team paired with Alden Richards.
What businesses does Maine Mendoza own?
Maine co-owns restaurants and has a McDonald’s franchise in Bulacan.
Is Maine Mendoza married?
Yes, Maine Mendoza and actor/politician Arjo Atayde were married in 2023.
Did Maine Mendoza really have a billion-peso fortune ?
No, the ₱1.2 billion net worth rumors in 2019 were denied by her management. With reliable sources estimating a $3 million net worth.
What endorsements has Maine Mendoza signed?
Maine has collaborated with large, well-known brands in food, cosmetics, telecommunications and retail fashions. In 2018, Minnesota made a big splash with MAC Cosmetics by being partnered with the global beauty brand.
What are Maine Mendoza’s charitable causes?
Maine supports causes with a focus on child welfare, education and disaster relief, shilling her platform for better awareness.
👉 Maine Mendoza’s journey is a testament that virally famous moments can evolve into lasting careers intersecting realms of entertainment, business and activism. With a charming personality, grit and entrepreneurial instincts, she will likely remain one of the Philippines’ most recognized personalities.
